Bird & Cronin designs, manufactures and distributes orthopedic soft goods, sports medicine related items, and specialty care products. The company features the Physician's Choice® retail brand, and specializes in custom manufacturing for select partners. 

Located in St. Paul, MN and founded in 1970 by Charles Bird, John Bird and Tim Cronin, Bird & Cronin evolved from a regional home care and distribution company into a designer and manufacturer of high quality medical products that are available worldwide. In 2017, Bird & Cronin was acquired by Dynatronics Corporation, enhancing its capability to meet the needs of its growing customer base.