This position will support the development and execution of consumer engagement strategies to deliver customer value for the Wellness product suite:

* Member communications to promote good health and participation in wellness programs; self-care book, health/wellness newsletter, direct mail, email, workplace communications

* Engagement strategy and execution at the product, distribution channel, and customer level to promote consumer self-identification for enrollment in wellness programs

- Consumer product positioning

- Consumer engagement strategies and approaches

- Communication plans

- Insight into consumer needs and preferences

* Product P&L ownership for health self-care books and newsletters

Consumer Marketing Strategy

* Develop strategy and tactical plan to drive consumer self-identified program utilization encompassing consumer identification/segmentation, messaging and medium

* Develop communications strategy and execute plan

- Determine timing and frequency for engagement

- Project utilization impact of proposed campaigns

* Provide consultation on customized engagement plans for individual customers; present plans to customers and secure buy-in

* Develop and pilot new consumer engagement approaches

* Develop consumer product positioning guidelines

* Translate consumer positioning for creative staff; develop creative briefs

- Provide copy and design direction to creative staff

- Review and approve drafts of creative materials

* Review and approve/deny messaging customization requests

* Lead and coordinate consumer research required to test product concepts and positioning

Budget Management

* Develop marketing budgets to support recommended engagement strategies; obtain budget approval, and manage spend relative to budget

* Directly manage a $.500KM budget to communicate services availability

* Review requests for incremental funding and secure approval/denial from business owner

Campaign Implementation

* Submit requirements/requests to creative agency

* Work with creative agency to ensure requests are completed correctly, professionally and in a timely manner.

* Approve projects for implementation

* Work with Operations and Work Force management staff to coordinate marketing efforts with call center staffing capacities

Product Management:

* Support sales process for self-care books and health newsletters

* Identify and implementation innovation to drive sales growth

* P&L responsibility for $5M in revenue

At OptumHealth, you will perform within an innovative culture that's focused on . You will leverage your skills across a diverse and multi-faceted business. And you will make contributions that will have an impact that's greater than you've ever imagined.

* A Bachelor's degree in business management; consumer marketing, communications or advertising is required

* Prior consumer marketing communications experience is required; 2-5 years

* Cross-functional project management experience preferred

* A background in the healthcare industry is preferred